How to Do a Website Audit to Improve SEO and UX in 10 Steps

Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively. An SEO audit is a complete analysis of your website to identify issues that affect its performance in search engine rankings. It covers technical aspects, content quality, backlinks, and user experience.

With that, I know how important it is, especially for newer SEOs, to understand what each issue is and why it is important. Paste in your URL, and it’ll pull in the title and meta description. It also tells you if it’s too long and likely to be truncated in the search results.

Walkthrough Your Holistic SEO Audit

And for search engines, it’s reinforcing that the text underneath refers to the features of that particular product. An SEO audit tool will crawl your site in the same way Google does. And it will highlight the issues that might be holding you back in search. For example, if only a few domains link to you, you must get links from related domains. Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns. Linking your pages together is useful to both search engines and users.

The best SEO audit tool often depends on individual needs and preferences. However, some of the top-rated tools in the industry include SEMrush, Ahrefs, and Moz Pro. It’s essential to assess your requirements and compare features before choosing the right tool for your needs.

Google Search Console

While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong. ​​After categorizing your content, work on the promising pieces to improve their quality. So consider working with a developer who can analyze each page, implement the fixes, and thoroughly test the changes.

You can expect helpful recommendations that go beyond, “Get more links,” too. Instead, we’ll provide a strategy for how your business can attract relevant links from trustworthy sites in your industry. You can put this strategy into action with our in-house team of off-page SEO specialists. You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services. With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results.

• For instance, instead of just targeting “SEO tools,” I shifted one page to focus on “best SEO tools for small businesses.”
• Making it easier for search engines to find the pages on your site is very important to your SEO.
• Backlinks are links from an external website linking to your website.
• Your title tags and meta descriptions are your first chance to impress people in search results.
• Properly optimized alt text allows screen readers to inform site users with visual impairments exactly what they are seeing.
• To get the most from an SEO audit, the agency must understand your business, products/services, and customers.

Check that you’re using HTTPs

But if there are lots of redirected links for specific URLs, you could use a plugin like “Better Search Replace” to find and replace them all at once. For users, it’s going to stand out more when they are scanning the page. But if you have blank header tags — or header tags with images in between (which are basically also blank) — then you might lose the snippet. So I’d recommend filtering the sheet to only show images that are missing alt text and included in at least one post.

The Site Audit tool from Ubersuggest crawls up to 100 pages for free. But if you want to crawl more than 100 pages, you should go for their premium plans which are listed below. You can click on each one of those crawled pages links to rectify issues within your site for better crawlability. The main areas for improvement for BHS Links this site would be performance and security. The robots.txt file, on the other hand, is a text file that allows you to specify how you would like your site to be crawled.