How to Complete a Technical SEO Audit in 8 Steps

Making sure your website is optimized for users and search engines can help it rank better SEO Anomaly and attract more organic traffic. An SEO audit is a complete analysis of all factors that affect a website’s visibility in search engines. It identifies issues that impact visibility, rankings, and user experience.

Now, this may lead you to think that an SEO audit is a one-time thing where, once you’ve completed the most important fixes, you can simply sit back and watch the money roll in. For every search query, there are literally HUNDREDS of signals that determine where your site will rank. Interaction to Next Paint (INP) measures interactivity; aim for an INP of less than 200 milliseconds. This can be achieved by reducing the impact of third-party code, minimizing JavaScript execution time, and more. Use Google Search Console’s Page Index Coverage report to see which pages are not being indexed and why. The second step is to search for your brand name on Google and review the results.

International & Multilingual Sites

To help, we’ve created this list of the 10 best technical SEO audit tools that you should know about. We’ll explain the key features behind each one, how it can help you make your website more search-engine friendly, and how to get access. An on page SEO audit is like a website health check, examining elements for search engine optimization and user experience. An enterprise SEO audit will also review your content’s overall quality and organic value. This includes reviewing all of your website’s keyword rankings, featured snippets in Google, and more.

Complete SEO Audit Checklist PDF & Excel Template for Websites

• Site speed is a Google ranking factor—and one of the most impactful elements of user experience.
• Some software have heatmaps showing what parts of a site design draw the most attention.
• It may take a lot of time and effort, but it’s critical to your company’s online success.
• You’ll also get keyword rankings to track how individual pages perform for target keywords.
• This isn’t busywork; it’s the foundation of a solid SEO strategy.
• So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these.

As you build more authority, people will link to your website naturally. For internal links, you should ensure that all the pages you link to are active and accurate. There are two types of links to consider — internal links and backlinks. Internal links lead from one page on your site to another while backlinks are links from another site to yours.

Focus on high-quality, helpful content

The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor. In the pop-up window, click Add and choose the Rebuild project option. To audit your site for JavaScript issues, you need to enable JavaScript execution in expert options when you create a new project (or rebuild an existing one). Though Google has no serious penalties for duplicate content, such pages can still ruin your position and reputation.